We offer our customers a broad range of online marketing services which covers the most important areas to promote your Holiday Park to new and existing customers.  We believe that you cannot afford to be active within one marketing channel only, no matter how well you cover this, but instead businesses require a multichannel marketing approach and why we provide services such as Search Engine Optimisation, Pay-Per-Click solutions, Email Marketing, Social Media campaigns and more as our services expand within Digital Marketing to be able to offer your business a full-service solution.  This allows you the opportunity to be in the forefront of your ideal customer as they search online for a unique Holiday Park break and experience.

For more information about our marketing services please read further.

Holiday Park SEO – Search Engine Optimisation

SEO which is Search Engine Optimisation is a vital element in your marketing efforts as this supports not just your short-term goals but also aids your long-term marketing strategy as you wish to improve your website position within the SERPs (Search Engine Result Page’s).  This is also often referred to as organic or natural rankings which grows over time with the right strategy.  Having your website optimised for Google also helps your customer experience as Search Engines continually evolve their mobile first requirements in which Holiday Digital will support you through these updates as every website and campaign is different and requires a bespoke approach.

Holiday Digital also reviews your Local SEO activities and how you can improve your rankings and customer outreach within the region of your Holiday Park or multi-park locations in which we work with you to optimise each individually with improved content.

As our SEO campaigns are a bespoke solution and tailored to your business for long-term growth our campaigns cover a minimum of six months and if you would like a full description in how we can help your Holiday Park website or multi-site in SEO please call us today at Holiday Digital.

Holiday Park Google Ads Marketing

If you would like to be in front of your audience quicky either nationally or within a focused targeted region, our proven method is by using a PPC or Pay-Per-Click solution such as Google Ads where Holiday Digital create and manage your adverts within your own Google Ads profile.  This means you can review the performance of any advert created at any stage as well as managing your own recommended marketing budgets on the Google Ads platform directly. We also provide regular reporting on each ads campaign, so you are aware of the impressions made, CTR (Click-Through Rate), Conversions on goal settings made and tracked such as bookings and enquiry forms, as well as the break down of ad spend per campaign.

You may already have a Google Ads campaign live in which we can audit and optimise your adverts while also reviewing where we can expand your out-reach opportunities with Google using the Google Display Network (GDN) in which we can target your audience with Responsive Display Ads on websites as well as Engagement Ads for use on YouTube.

Holiday Digital will support you from start to finish even if you have not created a Google Ads campaign before and require banner designs and clear Call to Action (CTA).  If you would like our support or ask questions about this type of marketing channel in more detail, please call us today.

Holiday Park Social Media Ads Marketing

Social Media is one of the best ways to not just communicate with your customers and show your unique Holiday Park facilities and five-star reviews but to also target your audience on such platforms as Facebook and Instagram as a PPC (Pay-Per-Click) campaign using your business profile. You don’t need us to tell you how often your audience are checking their Social Media profiles everyday so why not be in the forefront of their eyes while they are scrolling their news feeds and show your potential customers why they should be booking their next holiday with you today.

Here at Holiday Digital, we will audit your current profile and campaigns to optimise these for your improved out-reach marketing.  We will support you in creating new advert designs and work with you to make sure your message is perfect to the demographics you wish to target no matter the size of campaign or budgets in place. If you would like to know more about our Holiday Park Facebook Ads and Social Media campaigns, as well as what platforms will work for you, please speak with our team today.

Holiday Park Email Marketing Campaigns

You may already be using email marketing as a direct channel or looking into this as a method to keep your current customers up to date with news about your Holiday Park or special offers available for the first time.  Whichever position you are currently in the important factors to consider is the data segmentation of your database, sending the right message to the right audience group created, and of course GDPR.

Email Marketing is a proven method to communicate with existing and potential customers due to the open rate of this type of campaign and Holiday Digital will work with you to create several mailshots so that the right message is sent to the right type of customer within your database to gain their interest.

The reason why email marketing open rates are high is since your audience will already be aware of your brand and Holiday Park location(s) and may have previously requested information about your Holiday Park, such as a brochure request, subscribing to your newsletter updates or have been historically booked visitors in which you have requested their email address or contact details.  You will already be aware that any customer data stored must be within the latest GDPR guidelines and of course any emails sent must include an easy method to unsubscribe from your database.

If you would like to see how we can improve your direct marketing campaigns, please speak with a member of our team about the options available for your business.